Bringing in other organic cotton products in Singapore

Back in 2018 I had the opportunity to bring in a Japanese organic cotton brand Tenerita, as the brand was testing out South East Asian market Singapore seemed like an ideal market. Finding a good fit was a challenge as they were priced higher than Etrican and the target customer would be different. Thankfully having been here in Singapore and building a network of connections with various retailer, we found the perfect fit at Robinsons in Heeren.

Although this was a limited partnership it was great to collaborate with other brands and retailers especially as large and successful as Robinsons.